Fashion: Natural & Cruelty-Free Waterproof Makeup

Everyone wants to look good on the beach, and I'm no exception. However, looking effortless and casually chic on the beach is hard work. My pre-beach vacation to-do list was a mile long...get in shape, eat right, go swimsuit shopping, get a mani/pedi and on and on. The last thing on my list was to get waterproof makeup, and by waterproof makeup I don't mean having a smoky eye on the beach, that wouldn't look effortless or casually chic. I just wanted some minimal makeup that would withstand the heat, humidity, and some splashing. 

However, most waterproof makeup is not natural or cruelty-free. I wanted to look good on the beach, but still maintain my values. Also, I didn't want to spend a fortune buying waterproof makeup that I would only use for a few days. I found a healthy balance of affordable, natural and cruelty-free makeup with the following products which helped me create a natural, effortless, and casually chic look on the beach.

Josie Maran Argan Oil: Too much sun can dry out your skin and so you want to keep your skin moisturized without becoming greasy. This oil instantly sinks into the skin and creates a nice base for your waterproof makeup.

Hourglass Veil Mineral Primer SPF 15: This is a great primer which helps make all makeup last longer. Also it has SPF protection without being greasy. I used to not like primers, but now that I've found this one, I wear it everyday. It helps foundation last longer and helps spread the color more evenly.

Hourglass Veil Fluid Makeup Oil Free SPF 15: Although this foundation isn't marketed as waterproof, it didn't rub off even when I went snorkeling. It really lasts for a long time and gives a sheer wash of color to your face which just makes your skin look perfect and even without looking like you've got a lot of makeup on or that you're trying too hard.

Tarte Smooth Operator Amazonian Clay Waterproof Concealer: This stuff really works, it helps mask any redness and also works great as an undereye concealer.



Tarte Lights, Camera, Splashes! Waterproof Mascara: This is the only natural, cruelty-free waterproof mascara that I found, and it actually works. I went swimming in waterfalls with this on and it didn't smudge once. 

Benefit Cosmetics Benetint: This tint kind of has a cult following and for good reason. It's a great cheek and lip stain that stays on for hours, plus it looks completely natural and is completely natural.

General Tip: For waterproof makeup always look for water based formulas, they are less likely to slide off from the heat and humidity and won't clog your pores.

(All photos provided by sephora.com)